The topic of inclusivity within the fashion world has been increasing momentum and the benefits of a product such as the Mannequal™ cannot be ignored. Not only does it offer equality to all customers, but the Mannequal™ is a valuable asset to the retailer:
for the retailer
• The Mannequal™ exists as a reflection of a commitment to ensure that responsibilities have been met under the Disability Discrimination Act, and that goods and services are accessible.
• The Mannequal™ clearly suggests an attitude of acceptance, and therefore reinforces the shops offer of assistance and guidance for any customer, disabled or not.
for the customer
• Not only is the Mannequal™ a reflection of correct moral and ethical conduct, more importantly it is also helps to include and empower disabled shoppers.
• The Mannequal™ can act as an in-store guide to fashion that is suited to a seated customer. It also communicates with the able-bodied shopper who can refer to the seated mannequin for inspiration.
